Local Businesses Join Forces in Beloved Annual Event Celebrating “Shop Local”

May 26. 2026, Sewickley PA  > — Where’s Waldo? In Sewickley of course! Celebrating its twelfth anniversary in July 2024, Find Waldo Local has become a beloved summertime event in communities nationwide. This year, Candlewick Press and the American Booksellers Association are again teaming up with 310 independent bookstores nationwide, including the Penguin Bookshop, for some hide-and-seek fun designed to encourage residents to patronize their local businesses. There is no charge to participate, and the hunt lasts for the entire month of July.

Families love joining the scavenger hunt to find the iconic children’s book character, with his red-and-white-striped shirt and black glasses, hidden in twenty-five local businesses (list coming soon!).  Find Waldo Local is a wonderful way to support the Shop Local movement by increasing foot traffic to a variety of local businesses.

To join in the fun, people can simply pick up a “Find Waldo Local in Sewickley” stamp card at the Penguin Bookshop. With each miniature Waldo they spot, searchers get their card stamped or signed by the participating shop. Eagle-eyed hunters can also look for Waldo’s special 2024 gold medal hidden in the Penguin Bookshop! Collecting store stamps or signatures at twenty or more businesses will entitle diligent seekers entry into a grand-prize drawing for Waldo books and other prizes.

Martin Handford’s collections of crowd scenes took the world by storm in the late 1980s, and since then the books have held a cherished place on bookstore shelves, in family libraries, and in classrooms around the world. More than 80 million Waldo books have been sold worldwide, and they’ve been translated into over thirty languages.

For more information about hunting for Waldo in SEWICKLEY,  call the Penguin Bookshop at 412-741-3838.   To see a map of all participating stores, visit www.indiebound.org.



Event address: 
Penguin Bookshop
417 Beaver Street
Sewickley, PA 15143
Event date: 
Monday, July 1, 2024 - 10:00am to Wednesday, July 31, 2024 - 4:30pm