Media hook: In the midst of an unprecedented national conversation about incarceration, a book that will put a human face on the War on Drugs and on what it really means to come home from prison—with an introduction by and launch event with Michelle Alexander.
Platform: A media-savvy author who is revered by criminal justice reform movements from coast to coast. She has appeared on Bill Moyers and other national media, was named a CNN Hero in 2010, and was the subject of a documentary (“Susan”).
Major marketing & promotional tie-ins: Susan’s work and book will be featured in 1 of 10 video shorts produced and distributed by a (as yet unannounced) Starbucks initiative highlighting change-makers—videos to appear on in-store WiFi network; Susan is also featured in a documentary tied to John Legend’s #FREEAMERICA campaign, to be screened at Sundance in February—perfectly timed for the book’s March pub; financial support is expected from the California Wellness Foundation.
Blurbs: Author has endorsements from John Legend, Eve Ensler, Piper Kerman, Sharon Osbourne, and other high-profile personalities.
Credentials: Author co-founded and is active in All of Us Or None (AOUON) and the Formerly Incarcerated and Convicted People’s Movement.