Ice Cream and Frozen Deserts: A Commercial Guide to Production and Marketing (Hardcover)

Ice Cream and Frozen Deserts: A Commercial Guide to Production and Marketing By Malcolm Stogo Cover Image


A total guide to manufacturing, retail, and entrepreneurial successin one of today's most lucrative food industries.

Here is your one-stop guide to one of the fastest growingsectors of the food industry, where opportunities abound formanufacturers, retailers, and entrepreneurs. Ice Cream and FrozenDesserts is the only complete handbook on the commercial productionand marketing of ice cream and frozen desserts for manufacturingand retail operations. It serves up a feast of how-to information, from writing business plans to purchasing equipment, from selectinga location to marketing your product--it even includes 500delectable recipes using either the continuous or batch method ofproduction.

Ice Cream and Frozen Desserts tells you what you need to knowto:
* Select the kind of frozen dessert business that's right foryou.
* Plan, finance, start, and operate a manufacturing or retailfrozendessert business.
* Purchase, install, and use ice cream making and servingequipment.
* Determine which production method is right foryou--continuous or batch.
* Market and merchandise your frozen confections.
* Manage employees, keep accurate financial records, and maintainsanitary conditions.
* Create dozens of delectable types and flavors of frozendesserts.

About the Author

MALCOLM STOGO is an international food and dairy consultant who has helped leading foodservice, bakery, candy, and ice cream chains around the world successfully develop, market, and merchandise new products.
Product Details
ISBN: 9780471153924
ISBN-10: 0471153923
Publisher: Wiley
Publication Date: December 23rd, 1997
Pages: 560
Language: English