Sensory Evaluation Practices (Food Science and Technology) (Hardcover)

Sensory Evaluation Practices (Food Science and Technology) By Herbert Stone (Editor), Rebecca N. Bleibaum (Editor), Heather A. Thomas (Editor) Cover Image
By Herbert Stone (Editor), Rebecca N. Bleibaum (Editor), Heather A. Thomas (Editor)
$99.95

Description


Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project.

Product Details
ISBN: 9780123820860
ISBN-10: 0123820863
Publisher: Academic Press
Publication Date: August 2nd, 2012
Pages: 446
Language: English
Series: Food Science and Technology