For Authors

The Penguin Bookshop is committed to bringing a diverse array of authors to our community.  

We maintain professional standards for all events, which our customers and our colleagues have come to appreciate. For example, we generally reserve our events program for newly released books only: if you are self-publishing, or with a small press, we urge you to think ahead, as we typically book events two to three months in advance of publication date. We also have a robust promotional process for getting the word out about your event, but this does not guarantee an audience. When proposing an event, please give careful consideration to how you intend to promote it. And, as a courtesy, please let us and other bookstores know when you are attempting to book multiple events around town.

TRADITIONALLY PUBLISHED AUTHORS may contact us directly or through their publicists about setting up an event.  

SELF-PUBLISHED AND INDEPENDENTLY PUBLISHED authors are welcome to contact us via email about doing events.  Once we have agreed upon a date for your event, a $200 deposit is required to secure your event date. The Penguin Bookshop Self-Published Event Package includes a 1.5 hour event, staffing, social media and in-store promotion, and inclusion in our newsletter. Authors must bring their own books and the Penguin Bookshop takes a 40% commission of gross sales of your book during the event.  If that 40% equals or is greater than $200.00, your deposit will be returned to you that evening.  If it is less than $200.00, we will cash your check and no commission on sales will be taken.  

Emailing us your information is the most productive way to contact us -- walking into the store with your book in hand is not!  You may email Susan (shansoconnor@penguinbookshop.com).

CHLDRENS AUTHORS or those who sponsor child-centered activities (music, etc.) may contact us about hosting Saturday storytimes.  Please contact our Children's Coordinator, Stefanie Hohl -- stefanie@stefaniehohl.com -- thank you.

WE DO NOT ACCEPT BOOKS ON COMMISSION

WE DO NOT ACCEPT UNSOLICITED BOOKS OR MARKETING MATERIALS

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How to Have a Successful Event at THE PENGUIN BOOKSHOP

The Penguin Bookshop supports authors and speakers and takes pride in their success. We have hosted hundreds of authors in the past 89 years and have a few tips to offer you for having a successful event.

Once your event is scheduled: Start promoting however you can! Encourage your friends, family and other contacts to attend your event. Contact local media and mailing lists to let them know about your event too, and that your books are available at Penguin Bookshop.   You are the most effective promoter and seller of your book and you must commit to promoting it.  The Penguin Bookshop does an excellent job at promoting our events, however, we don't know your people!  Reach out to all of your contacts personally and on social media and let them know about your book and event.

Send out a press release, review copies, and other promotional materials (posters/postcards/fliers), and let newspapers, magazines and radio stations know you are available for interviews. Get involved with the local community, through book clubs, libraries and organizations to extend your outreach and network. The more you reach out to a diverse audience, the more likely you will have interest in your book and event.

Preparing your Presentation: First and foremost remember that an author event is just one of the many ways to promote your book just like press releases, reviews, and advertisements help you get your book into the hands of readers. So, you want to consider your presentation carefully and make sure you will grab the audience’s attention.

 Think of your presentation from the perspective of the reader. More than likely, readers want a varied experience where they get a mix of background information about you and your writing, information that is useful and educational, an entertaining presentation and content that is intriguing or inspiring. Reading from your book for more than 6-8 minutes at a time is a sure way to put your audience to sleep. Events should last no more than an hour including time for Q&A.

The Day of Your Event: -Arrive 15 minutes early.  Don’t show up too early, as we will be busy setting up and taking care of customers who are already in the store.  Let us know of any special requests of help you might need, such as extra water or a table or area to display materials. Be friendly to all of our staff members, as they are there to assist and guide you.  Promote your book to the audience as available at our store and on our website. Please be considerate of the opportunity our store is providing by not advertising your book as available through other stores, or websites like Amazon. Thank the audience for attending your presentation, and for their support in purchasing your book. Be gracious to the audience, and also to the store staff who are making this opportunity possible. Penguin Bookshop always appreciates a positive plug for shopping and supporting indie bookstores. Please be understanding if your event has a low turnout, or no one shows up. While we all wish that every events is standing–room only, sometimes, due to unpredictable or varying factors, events just don’t have the attendance hoped for. Even if three people attend, you should give those three attendees your full attention and energy. You never know when one of those people might write a blog post, share your book, or spread the word to a dozen other potential readers. Once your event is over please make sure to sign a handful of stock, and check for all your belongings. Thank you event host for their help, then go out and celebrate your success!

We truly hope you have a positive experience at Penguin Bookshop. Thank you for being a part of our reading series and choosing our store to promote your book.